To mark Pride Month 2024 a number of big and independent brands are releasing Pride collections.
Taking place during the month of June, it celebrates how far LGBTQ+ have come while also recognising the work that still needs to be done.
In recent years big name brands have started to release collections featuring Pride-themed products from clothing to accessories and homeware to fragrances.
However, some have come under fire for chasing after the “pink pound” during Pride Month and ignoring LGBTQ+ people for the rest of the year.
To become better allies, a number of brands have collaborated with LGBTQ+ artists for their collections and campaigns.
Others have also highlighted exactly how much money they’ll be donating to LGBTQ+ charities or what amount of proceeds from the clothing sales will go to charity.
We’ve compiled a list of all of the brands (so far) that have announced or released a Pride range in 2024, and which organisations they’re donating to.
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Abercrombie & Fitch
Abercrombie & Fitch have released a ‘Made with Pride’ range to celebrate the LGBTQ+ community in June and beyond.
It includes a mesh range, crochet pieces, a new edition of its Fierce cologne and Britney Spears tee (obviously).
In support of Pride and Abercrombie & Fitch’s ongoing partnership with The Trevor Project, the brand will be donating $400,000 to the nonprofit organization regardless of sales.
You can shop the entire Pride collection at abercrombie.com and abercrombie.com/uk.
Adidas
Adidas has launched its ‘Love Unites’ range to mark Pride Month 2024 featuring apparel, accessories and footwear.
The sports brand has teamed up with drag superstar Pabllo Vittar to co-design the collection, which features some of Adidas’ classic silhouettes infused with Vittar’s on-stage signature style.
The company is also furthering its partnership with Athlete Ally – an organization that aims to “end homophobia and transphobia in sports”.
The range is now available to shop from adidas.co.uk and adidas.com.
American Eagle
American Eagle have released a gender neutral apparel collection featuring t-shirts, matching sets and denim pieces to mark Pride Month 2024.
Alongside the release of the collection, American Eagle and the Aerie Real Foundation have also confirmed a $100,000 contribution to It Gets Better for Pride Month.
They said: “A long-time supporter of It Gets Better, AE and Aerie have generated more than $4 million over the past seven years in support of creating a better world for LGBTQ+ young people.”
To shop the entire collection head to ae.com.
Apple
The Apple Watch loop for 2024 features the colours of the inclusive Pride flag, and laser etching that reads “PRIDE 2024”.
While the matching watch face and dynamic iOS and iPadOS wallpapers, which have a neon and 90s-inspired design.
Apple says its “proud” to continue its support of LGBTQ+ organisations, which includes The Trevor Project, the National Center for Transgender Equality and Human Rights Campaign.
The ‘Pride Edition Braided Solo Loop’ will be available to order on apple.com and apple.com/uk and in the Apple Store app from 22 May.
Bluebella
Bluebella has launched its Pride collection featuring colourful swimwear, designed for the beach, bar and beyond.
They’ve teamed up with queer talent including BMX champion Shanaze Reade, comedian Rosie Turner and singer Benedetta Atti for the campaign “to champion inclusivity and self-expression”.
For the second consecutive year, Bluebella is partnering with Outright International. They will donate 10 percent of their swimwear profits during Pride month “to support Outright International’s vital work for LGBTQIA+ communities”.
The collection is now available to shop at bluebella.com as well as retailers including Victoria’s Secret and Urban Outfitters.
Calvin Klein
Calvin Klein has teamed up with LGBTQ+ stars, Jeremy Pope and Cara Delevingne for the 2024 edition of its Pride campaign.
The ‘This is Love’ collection features apparel, underwear and accessories with classic Calvin Klein silhouettes being given a Pride upgrade.
This includes the popular briefs, bralettes, thongs and jock straps all featuring rainbow colours.
The range is now available to shop at calvinklein.us and calvinklein.co.uk.
ColourPop
ColourPop is celebrating Pride Month with makeup essentials to create your Pride party look.
This includes the 30-pan Fade Into Hue shadow palette, which ranges from mattes to glittery shades as well as metallic and neon shades.
To mark Pride Month, ColourPop has confirmed that 10 percent of proceeds from their Pride campaign collection will be donated to The Trevor Project.
You can shop all of the Pride essential products from ColourPop now at colourpop.com.
Converse
The 10th edition of Converse’s ‘Proud to Be’ campaign has been designed by its LGBTQ+ employees and allies.
The range features apparel and footwear – including sneakers wearing a harness – and inspired by the community.
The brand has also confirmed its continuation to invest in non-profit organisations in 2024, and this year includes It Gets Better Project, Ali Forney Center and BAGLY
To shop the entire Converse Pride range head to converse.com and converse.com/uk.
Dockers
Dockers’ “Say It Loud” collection features five gender neutral styles that take inspiration from the rich history of activism in San Francisco.
Each item, including t-shirts, shorts and vest tops also features drawings created by Bay Area based artist Richard Ceely.
For its seventh year Dockers will continue its partnership with Stonewall Community Foundation.
The Dockers Pride range is now available to shop at us.dockers.com and uk.dockers.com.
Hollister
Hollister has released its ‘Unapologetically You’ collection to mark Pride Month. The range features gender inclusive t-shirts, shirts, tube top and accessories.
Hollister has “pledged to donate $350,000 to the nonprofit, GLSEN, this year (plus customer round-up dollars), bringing our cumulative contribution to $5.2 million”.
The 2024 Hollister Pride collection is now available to shop at hollisterco.com and hollisterco.com/uk.
Jean Paul Gaultier
The 2024 edition of Jean Paul Gaultier’s Pride fragrance bottle features a design honouring the work of queer artist and activist, Keith Haring.
The design is inspired by Haring’s 1989 mural, “Once Upon a Time”, and is available in two body silhouette bottles, ‘Le Male’ and ‘Classique’.
The fragrances will be available to shop at jeanpaulgaultier.com and will be rolled out to other retailers including Boots, The Perfume Shop and more across Pride Month.
Kate Spade
Kate Spade has released a collection of colourful items ranging from vibrant totes, scarves, keychains, jewellery, shoes, a phone case and more to celebrate Pride Month 2024.
Plus, there’s also a very special edition of the brand’s best-selling Morgan Double Up bag that features a new rainbow-hued webbing strap and colorful piping.
The brand has confirmed that a portion of net profits from the limited-edition collection will benefit longstanding partner, The Trevor Project.
The range is available to shop now via katespade.com/pride.
Kay Jewelers
KAY Jewelers has released a Pride Bar Necklace to mark Pride Month. It’s been crafted in 10K yellow gold, with “pride” engraved across the bar.
From 1-30 June, $100 from each online purchase will support the Human Rights Campaign, the nation’s largest LGBTQ+ civil rights organization.
To shop the Pride necklace head to kay.com.
Levi’s
For its 2024 Pride collection, Levi’s is “celebrating queer joy through self-expression” with an apparel range inspired by LGBTQ+ rodeo culture from the 1970s to today.
The range features rodeo glamour throughout its pieces, including gold jeans and a matching belt, western-boot inspired embroidery on jackets and shorts, as well as classic Pride tees.
Alongside the release, Levi’s is making an annual $100,000 USD donation to Outright International.
The collection is now available to shop in-store and online at levi.com in the US and levi.com/gb in the UK.
Pair Eyewear
To mark Pride Month 2024, Pair Eyewear has released its annual Love Wins collection featuring customisable eyewear.
The limited-edition range includes 12 new top frames and 18 returning frames, with designs including rainbow colours and cute graphics, with a nod to pet parents with Pride Pawprints.
There’s also designs that represent different identities including intersex, trans, pansexual and more.
Pair Eyewear has dedicated a portion of profits to GLSEN and its mission to support youths in K-12 schools.
You can shop the Pride range and more at paireyewear.com.
Primark
Primark is celebrating Pride with the message: Be Authentic, Be Proud, Be You.
The campaign and collection represents the diversity of the brand’s colleagues and customers, with a selection of apparel and accessories.
This includes a new rainbow crochet shirt and vest set, as well as a selection of t-shirts, inspired by music legends. Plus there’s the return of their gender neutral base wear range that can be worn as underwear or outerwear.
Primark will donate £250,000 to charities across Europe and the US, dedicated to supporting the LGBTQ+ community, including £30,000 to UK charity The Proud Trust.
The range will be available to shop in all Primark stores from 1 June, with prices starting from £4.
Reebok
Reebok has released its ‘Unity by Reebok’ collection to mark Pride Month 2024, which has been designed in partnership with the brand’s LGBTQ+ Employee Resource Group, Colorful Soles.
The range features footwear and apparel embellished in the range’s slogan: “For Anybody and Everybody.”
Alongside the release of the collection, Reebok is pledging to donate $10,000 to The Boston Alliance of LGBTQ+ Youth (BAGLY).
The Reebok Pride collection is now available in North America via reebok.com, while select products are available in the UK and Europe via reebok.eu.
TomboyX
Queer-founded brand TomboyX has dropped new styles on their popular apparel products for “all bodies and needs, of all sizes and across the gender spectrum”.
The new print designs include ‘Graffiti’ and ‘Gimme Gummies’, which are available across briefs, boy shorts, sports bras, trunks, rompers and fly or no fly boxer briefs.
They’ve also confirmed their “continued effort” to give to charities and non-profit organisations including Discovering Gender, Trans Women of Color Collective and National Center of Transgender Equality.
You can shop the entire Pride range at tomboyx.com.
Ugg
Ugg has co-designed its 2024 Pride collection with author and comedian, ALOK.
The range features the URSeen Platform and URSeen Dress, in matching colourways: a bold green and pink.
The brand has confirmed partnerships with national support line, Switchboard LGBT+ and east London LGBTQ+ bar, The Divine.
You can now shop the Ugg Pride collection for 2024 via ugg.com and ugg.com/uk.
Urban Decay
Urban Decay and 12ON12 have teamed up to release a “loud and proud” vinyl record for Pride 2024.
The 12-track LP features the likes of SOPHIE, Charli XCX, Troye Sivan, Scissor Sisters, MUNA, Bree Runway, and Slayyyter, with artwork by queer artist Thaddeus Coates, also known as HippyPotter.
Urban Decay will support the Stonewall Community Foundation with $50 for each purchase of the record and the brand’s total donation of $50,000.
The vinyl record is now available to buy from the Urban Decay website.
Vans
Vans has released ‘Together As Ourselves’, the 2024 edition of its Pride collection.
The range features classic silhouettes that have been updated to mark Pride, including the Old Skool Shoe, Classic Slip-On Shoe and Sk8-Hi Shoe alongside apparel and accessories.
Vans said: “In honor of Pride Month and our ongoing commitment to supporting LGBTQIA+ voices, Vans is donating $200,000 from the Vans Checkerboard Fund at the Tides Foundation.”
The range is now available to shop in-store and online via vans.com and vans.co.uk.
Yitty
To mark Pride Month, Lizzo’s shapewear brand Yitty is championing self-love and diversity through its “Keep It Real With Your Body” campaign.
The series will include messaging from a group of influencers that are contributing to positive social change, as well as highlighting its Pride-ready apparel and shapewear products.
Yitty is serving as the official sponsor of the 25th annual Trans Pride LA on 14-15 June, which benefits the Los Angeles LGBT Center’s Trans Lounge Program, providing education and empowerment programs for the trans and gender expansive community.
To shop Yitty and find out more head to yitty.fabletics.com.
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